Pink Goth Rubber Duck

While there, someone saw her Alabama license plate and got upset, accusing her of being a 'dirty' American trying to spread COVID. Upset, Allison quickly got back on the highway to her destination, but the incident left her afraid and worried to leave the house. 

Having purchased a bag of rubber ducks at a general store, Allison decided to hide them around the house with little notes to cheer up her friend. Obviously, this wasn’t ducks being placed on Jeeps but was a precursor to the start of a world-wide phenomenon.

It started with little-to-no fanfare but that one spark led to the spread of an extremely hot trend. Allison had a permanent marker in my pocket, and decided  to write 'Nice Jeep' on one of the ducks because there was a really nice Jeep outside. She thought ... What the heck, I might as well make someone else laugh. The guy who got the duck saw her and asked, "Whatcha doing?" He cracked up and said, "This is amazing, we need to put this on social media." 

And that she did, using the hashtag #DuckDuckJeep. Within hours, it had spread to 2,000 followers. And, in just 10 short days, it grew like wildfire to 10,000. Allison wanted to focus on kindness instead of hate. 

With this focus on kindness, jeepers began sharing pictures of ducks and their jeeps from all over the world. Demonstrating the interactions and personal connections at parking lots, Jeep events, off-road trail rides, and in everyday life. It was more than just placing ducks on Jeeps; it was genuine camaraderie and kindness.

Allison founded, ‘Official Ducking Jeep Est2020,’ and it is officially recognized by Jeep and has over 79k followers on Facebook at the time of this post. Even Jim Morrison, the Head of Jeep Brand in North America, has mentioned the movement.

Allison gave her time and care to spread the good will. She attended many events throughout the year, spreading the ducking movement and graciously connecting with tons of supporters.

"There really aren't any strict rules about ducking someone's Jeep. The idea is to keep it polite and non-invasive," Allison said. "You don't need a reason for Jeep ducking other than to connect, bring a smile to someone's face, and have fun." If you have a duck and see a Jeep you like, go ahead and spread a little fun. Just put the duck somewhere the owner will easily spot it.

As Allison said, "Everybody needs kindness." With that in mind, it doesn’t just have to be for Jeepers.

"We don't know what others are going through," she said. "We could walk a mile in someone else's shoes and never understand. So, kindness goes a long way, no matter what you're facing."